Released on: July 17, 2008, 1:48 am

Press Release Author: PressReleasePoint

Industry: Internet & Online

Press Release Summary: Website regains 90% of lost internet traffic after replacing
blacklisted IP address.

Press Release Body: Newark, US, July 17, 2008 -- Online PR and marketing firm,
PressReleasePoint, has successfully regained all lost search traffic after
correcting an SEO mistake. They could mitigate the problem by replacing a faulty
static IP address with brand new IP address. They have thoroughly checked their IP
address before assigning it to their Website to avoid the same mistake from occuring
again .

Online news distribution agency PressReleasePoint reported drop in traffic last week
after accidentally choosing blacklisted IP address. A blacklisted IP address in
SORBS DUHS was assigned to them by mistake when their data center was moved from
Dallas to Newark. Webmaster realized this mistake when he noticed sharp drop in
Website traffic, leads and orders few days after changing IP address. Later it was
found out that search engines dropped their Website from search results because of
an incorrect listing in SORBS dynamic IP block.

IP stands for internet protocol address. It is used to numerically identify internet
servers used for hosting services like web server and file server. SORBS stands for
spam and open relay blocking system. It is a popular database used for catching
spam. It is a live database of blacklisted IP addresses. In addition to blacklisting
IP\'s used for malicious purpose, it also blocks dynamic IP addresses used by ISP\'s.
Some times ISP\'s handover some of their dynamic IP addresses to web hosting
companies for use as static IP. But they fail to remove it from SORBS black list.
New websites unwittingly using this blacklisted IP are penalized by search engines.
Even mail servers fail to relay messages sent through them.

PressReleasePoint.com used to rank well on search engine result page(SERP) for terms
like free press release and press release distribution. But website lost all traffic
when it dropped off to 20th page in Google, Yahoo, MSN and major search engines. It
happened when the webmaster inadvertently started using faulty IP address. They lost
almost 90% of their search traffic and leads after loosing their prominent position
on SERP. But now their website has regained their leading position in search engine
results after replacing the faulty IP address with a fresh IP address. Now
PressReleasePoint.com figures in first or second page for terms like free press
release or press release distribution.

Webmasters and SEO professionals must learn an important lesson from this incident.
They must be very careful while planning a data center move. It is always better to
retain the old IP address. Thoroughly checking the IP address in black list database
is a must if you are forced to change IP address.


About PressReleasePoint.

Founded in 2006, PressReleasePoint is a young ten member firm specializing in small
business marketing through news distribution. It is a new breed online PR firm
offering innovative services to PR and marketing professionals. Media clipping, news
wire, buzz and meme monitoring service, press release writing, press release
optimization and press release distribution are some of the services offered by
them. Online news portal PressReleasePoint.com is launched by them for submitting
free press release. Primary selling point of PressReleasePoint is quality service
for low price.


Contact :
Saravanan
PressReleasePoint
Newark, US
+91 44 222 656
saravanan2@pressreleasepoint.com
http://www.pressreleasepoint.com

Web Site: http://www.pressreleasepoint.com

Contact Details: Contact :
Saravanan
PressReleasePoint
Newark, US
+91 44 222 656
saravanan2@pressreleasepoint.com
http://www.pressreleasepoint.com